As a member of the LGBTQ+ community, the idea of belonging I felt was a really important thing, especially considering we’re such an open and expressive brand. I felt like Pride was something we could really get on board with to help both our customers and colleagues feel their true selves.
Stonewall x Pandora for Pride
In support of Pride month this year, we’ve teamed up with LGBTQ+ charity, Stonewall. Between 1 June and 31 August 2023, 10% of each sale generated from a select range of pride-inspired Pandora charms will be donated to Stonewall to support its mission of equality and acceptance of LGBTQ+ people.
Founded in London in 1989, Stonewall help create transformative change in the lives of LGBTQ+ people through campaigns, research and change and empowerment programmes.
Our Commitment to Diversity, Equity & Inclusion
At Pandora, we are dedicated to creating an inclusive environment in our stores and offices for individuals of all backgrounds. We are proud to serve and employ people of diverse identities and believe it is our responsibility to accurately portray our community's diversity and provide resources that empower underrepresented groups. Our commitment to equality means we prioritise incorporating fair processes and providing equal opportunities. Additionally, we promote open and constructive conversations, particularly in support of the rights of underrepresented groups, to increase awareness of challenges and opportunities.
Pride at Pandora
In 2022, we launched the ‘Pride at Pandora’ network to support our LGBTQ+ colleagues, provide peer-to-peer support and raise awareness of LGBTQ+ inclusion. The network promotes acceptance, equality and equity, celebrates the work of LGBTQ+ people, and raises awareness of issues affecting the community.
The network has continuous engagement throughout the year, led by a volunteer group of dedicated Pride champions across our stores and office and sponsored by our UK&I Sales Director, Ross Monaghan, as a representative from our leadership team.
At Pandora, we take pride in our initiatives for promoting diversity and inclusion, which include:
- Regular engagement with our Pride champions on a monthly basis.
- Annual celebrations of Pride Month through various events and programmes in stores and the office.
- Virtual and in-person events that are available to all employees.
- Training on how to be an ally to the LGBTQ+ community.
- Collaborating with underrepresented groups in our marketing efforts.
- Optional pronouns on name badges and email signatures.
- Donations towards LGBTQ+ charity, Stonewall.
*Pandora will pay a minimum of £25,000 through a donation of 10% of the selling price of the Two-tone Padlock Splittable Heart Charm, Matte Pink Murano Glass Charm, Matte Blue Murano Glass Charm or Colourful Rainbow Dangle Charm to Stonewall Equality Limited (a charity registered in England and Wales, number 1101255, and in Scotland, number SCO39681). Donation on sales made between 1st June – 31st August 2023.