Welcome to Pandora World. Learn about what happens behind the scenes at Pandora, including craftsmanship, sustainability practices and the rich history behind the brand.
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Discover the stories behind Pandora, from sustainability, design and craftsmanship to the passions that drive us. Click on a topic to see more.
DESIGN & CRAFTSMANSHIP
Reach higher together
This year's Pandora for UNICEF charm is a new take on the powerful family tree motif, symbolising supporting the children of the world so they can flourish and reach their potential.SHOP NOW
As a leading global company, we look closely at how we bring our jewellery to consumers in a responsible way. From becoming low-carbon and focusing on circularity to being an example of an inclusive, diverse and fair organisation, discover the many ways Pandora is committed to driving sustainability and transparency in our operations.