SmartGift is a digital gifting service that we have teamed up with, to make sure every Pandora gift is perfect. We want to remove the uncertainty around purchasing gifts for others by making it easier for you to select the perfect item in the first place.
Show them you're thinking of them with a gift chosen by you and sent by us.
How does it work?

Choose your gift
Select an item and surprise your recipient with a digitally wrapped gift via text, email or any way you like, by sharing the generated link with them. You can do this by selecting the ‘Send as a Gift’ button on our product pages.

They customize it
Your recipient digitally opens their gift and can then choose to edit the size of the item, or swap it for something of the same price or less, if it’s not quite right for them. They can do this before you pay for their gift. They can also confirm their preferred delivery address.

We send it
Once the recipient has confirmed their gift, you will receive a notification to then complete the purchase as you normally would. You can now relax, knowing that their perfect gift is on the way to them.