THE PRIDE PROJECT

The Pride Project

CELEBRATE PRIDE. BE LOVE.

Celebrating pride at pandora

To celebrate Pride month 2025, Pandora has chosen to partner with Switchboard, the National LGBTQIA+ Support Line. Through our financial donation, which is not dependent on the sale of Pandora Pride Charms, we aim to support their mission in helping individuals to navigate LGBTQIA+ topics

About Switchboard

Switchboard provide a safe and confidential space for anyone, regardless of their location or stage in their journey, to discuss matters related to sexuality and gender identity with a commitment to being non-judgmental, inclusive, empowering, supportive, and informed.

Our Commitment to Diversity, Equity Inclusion

At Pandora, we are dedicated to creating an inclusive environment in our stores and offices for individuals of all backgrounds. We are proud to serve and employ people of diverse identities and believe it is our responsibility to accurately portray our community's diversity and provide resources that empower underrepresented groups. Our commitment to equality means we prioritise incorporating fair processes and providing equal opportunities. Additionally, we promote open and constructive conversations, particularly in support of the rights of underrepresented groups, to increase awareness of challenges and opportunities.