All authentic PANDORA jewellery is identified by a series of key markings known as hallmarks, which are legal requirements indicating the purity of the metal and the origin of the jewellery.
The PANDORA products are hallmarked by an official Dutch hallmarking company, called EWN (EDELMETAAL WAARBORG NEDERLAND BV), according to the EU law. The Assay Act 1986 guarantees, by means of legal hallmarks, that an object contains the correct level of platinum, gold and/or silver.
The standard hallmark on PANDORA jewellery is "ALE"", which stands for Algot Enevoldsen, the father of PANDORA founder, Per Enevoldsen. You will always see "ALE" stamped on our jewellery, except on some of our smallest pieces.
We stamp our jewellery with quality marks to indicate the metal’s purity and to guarantee that the metal is of high-quality.
All our sterling silver jewellery is stamped with a capital “S” for silver, followed by the purity stated as pure silver parts per thousand: S925 (92.5% pure silver).
All our gold jewellery is stamped with a capital “G” for gold, followed by the purity, stated as pure gold parts per thousand in the gold alloy: 14k: G585 (58.5% pure gold) or 18k: G750 (75% pure gold).
Our PANDORA Rose jewellery is made from a unique blend of metals with 14ct Rose Gold plating and carry a unique hallmark “R” or “MET”.
Our 18ct gold-plated sterling silver PANDORA Shine jewellery pieces only carry the fineness hallmark for the sterling silver core and no separate hallmark for the 18k gold plating.
The quality marks on PANDORA jewellery manufactured before June 2011 only contain numbers, not letters.