Sustainability at Pandora

As a leading global company, we look closely at how we bring our jewellery to consumers in a responsible way. We aspire to be a low-carbon business, to drive circularity into the core of how our products are designed and into their end of life, and to be an example of what it means to be inclusive, diverse and fair.

Discover Pandora's sustainability journey



Silver and gold are unique materials that can be recycled infinitely without losing their unique expression. By choosing recycled materials, one can become a part of the material's story and make it your own.

Sourcing recycled metals

Silver is our most-used metal in our jewellery, and therefore the most impactful place to start our journey towards circularity. By 2025, we will purchase only recycled silver and gold for crafting our jewellery.

Waste management

We prioritise giving the primary production waste at our crafting facilities in Thailand a second life.

Improved packaging

Pandora’s plastic-reduced packaging uses fewer materials, which makes it easier to recycle but still maintains the high quality standards of our previous packaging.


We are on a path to halve our greenhouse gas emissions by 2030 and be a net-zero business by 2040.

We have taken important steps by announcing climate targets approved by the Science Based Target initiative, providing a guarantee that our objectives match our share of the reductions needed to keep global warming below 1.5°C.


Renewable energy

Since 2020, Pandora is sourcing only renewable energy to run all its crafting facilities.

Carbon neutral in own operations

Pandora is committed to being carbon neutral in its own operations by 2025. This includes implementation of new energy-saving measures in our crafting facilities, offices, retail stores and warehouses.

Circularity as a priority

To alleviate the use of natural resources, Pandora is committed to purchasing 100% recycled silver and gold for the crafting of its jewellery by 2025.



Inclusion, diversity and fairness are essential parts of the Pandora brand and it is our responsibility to respect the dignity and human rights of all of those touched by our business.

Fair working conditions

Our crafting facilities in Thailand provide safe and healthy working conditions for over 13,500 employees.

Diversity targets

Pandora aims to ensure an inclusive workplace for all employees. We have set out to achieve gender parity in leadership by 2030.

A human rights commitment

Pandora’s Human Rights Programme aligns with the UN Guiding Principles on Business and Human Rights (UNGPs).

Performance objectives: 1 of 3


We continuously improve the social and environmental footprints of our supply chain, primarily by choosing suppliers that comply with category-specific internationally recognised standards. All the silver and gold used in making our jewellery comes from certified responsible refiners according to the Responsible Jewellery Council (RJC) or the London Bullion Market Association (LBMA).

Performance objectives: 2 of 3


We will improve our ability to trace the origin of our raw materials, including by ensuring that raw materials are conflict-free. In doing so, we're informed by the OECD Guidelines for Due Diligence Guidance for Responsible Business Conduct.

Performance objectives: 3 of 3


We will improve our disclosure of key suppliers and the structure of our supply chains. Since 2018, we have been disclosing our suppliers of silver and gold. From 2021, mined diamonds are no longer used in Pandora products.